Gustav Genschow & Co. (GECO) sold binoculars under the GECO brand as early as the 1930s. In keeping with this tradition, GECO today offers telescopic optics, red dot sights and binoculars of the highest optical and mechanical quality at a uniquely fair price.

Focused and tailored to the most important requirements for hunters, sports shooters and nature lovers, universally applicable and true to the motto "Where Excitement Starts".